Privacy

What this page measures

We count visits and the things people do on this page — how far down it is read, which sections are reached, what happens in the demos, and which buttons are clicked. It is measured by our own software, on our own server, and it exists so we can tell whether the page explains Latch well.

Each of those records holds:

• The page address, without its query string, and which of our sites it belongs to.
• The host that linked you here — example.com, never the full address of the page you came from. A full referrer routinely carries the other site’s search terms and session tokens, which are not ours to hold.
• Campaign labels, if you followed a link that carried them, and whether the screen is a desktop, tablet or phone.
• The name of what happened — a scroll depth reached, a demo window snapped, a download clicked — and a handful of short labels describing it, such as which trigger key a demo was set to.

To count a person twice in one day without knowing who they are, our server builds a one-way fingerprint from a secret that changes daily, your IP address, your browser details and the site you are on. The address and the browser details are used to build that value and then discarded — no column anywhere holds either — and the daily secret is deleted after two days, which makes the value permanently unlinkable to anything, including to us. That is why we can tell you how many people read this page yesterday and cannot tell you whether you were one of them.

Nothing is written to your browser: no cookie, no local storage, nothing to consent to and nothing to clear. If your browser sends a Do Not Track signal we have nothing to switch off, because there is no profile to build in the first place.

Downloading Latch

The download button sends you through our own server before handing you to the file, so that a download can be counted where it actually happens rather than guessed at from clicks. That record holds the product, which button you pressed, and the time. It holds nothing about you.

Buying a license

Payment is handled by Stripe, which acts as the merchant of record: you enter your card details on Stripe’s own checkout, Stripe handles payment, tax and fraud checks, and we never see or store a card number. Stripe processes your information under its own privacy policy.

When a payment succeeds, we record:

• Your email address and the name you gave at checkout.
• The amount, the currency, and Stripe’s identifiers for the session and the payment, so a purchase can be matched to a license and refunded or recovered later.
• The license key we issued you, what it entitles you to, and when.

We also record that a checkout was started and how it ended, along with a label for which button on this page sent you there — hero or closing. That label describes the page, never the person.

Your license, and getting it back

Your license arrives by email, as a file to open with your key included. We keep a record of each email we attempt — what kind it was, the address, and whether it worked — so a license that never arrived can be found and sent again rather than silently lost.

If you ask us to re-send a license, we look up the address you give us and send it there. We will not tell anyone, including whoever is asking, whether a given address has a license attached to it.

Activating the app

When Latch activates, it sends your license key or license file to our licensing service, which checks it and answers. We record that an activation happened, which license it was for, and whether it came from a key or a file.

No machine identifier is stored. There is no device registry, no hardware fingerprint and no count of the Macs a license has been used on. That makes some questions we might like to answer unanswerable, which is the trade we chose.

The mailing list

If you use the form on this page, we keep the name and email address you give us, anything you write in the comment box, and which page you signed up from. It is used to tell you about what we ship next, and for nothing else. It is never sold, rented, or handed to an advertiser.

Email support@nachoaverage.app and we will take you off the list.

Who else sees any of this

The measurement described above stays on our own server and is shared with nobody. The rest reaches only the providers needed to sell you software and get it to you: Stripe for payment, and our email provider to deliver your license. Each handles only what its job needs.

Our database is backed up nightly. Backups are encrypted before they leave the server and stored with a cloud storage provider that cannot read them.

We may disclose information if the law requires it, or where it is reasonably necessary to protect the safety, rights and security of our customers or the service.

How long we keep it

Licenses and their purchase records are kept for as long as you own the product — a perpetual license you cannot prove you own is not much of a license — and for as long as tax and accounting rules require.

Page and event records are kept while they are useful for improving the page. They contain no address, no browser details, and no identifier that survives the day it was written.

Mailing list entries are kept until you ask to be removed.

Your choices

Write to support@nachoaverage.app and we will tell you what we hold about you, correct it, or delete it. We may keep what we must for legal, accounting or fraud-prevention reasons, and we will say so rather than pretend otherwise.

The page measurement has nothing to opt out of in the usual sense — there is no identifier to remove and no record we could find and hand back to you, because none of it is tied to a person.

Children

Latch is a tool for arranging windows on a Mac. It is not directed at children, and we do not knowingly collect information from them.

Changes

If what we collect changes, this page changes with it and the date at the top moves. Anything that would make a claim on this page untrue is a change to the page as well as to the software.

Questions about any of it: support@nachoaverage.app. It reaches both of us.